{"product_id":"piment-despelette-en-poudre-aop-bio","title":"Espelette chilli powder PDO ORGANIC*","description":"\u003ch2\u003eOrganic PDO Espelette Chilli Powder*\u003c\/h2\u003e\n\n\u003cp\u003eThis chilli is grown in the Basque Country. It is the only French chilli to have been awarded a PDO. You might say we already have Espelette chilli — you can even find it at the supermarket!!! So why are we offering this one? Well, it's simple: because it is truly very different — it is quite simply exceptional.\u003cbr\u003e\nAnd what makes it different? Well, you should know that an appellation, whatever the product — solid or liquid — does not guarantee the quality of the product, and that within an appellation itself, some terroirs are more expressive than others. And above all, there is the work of the grower, with the very careful attention paid to the soil, the plant and the fruit, with selective sorting that yields less produce but far more aroma.\u003cbr\u003e\nThen comes the expertise and talent required to achieve a drying process that must be long and precise, in order to preserve all the aromas and the colour of the powder.\u003cbr\u003e\nAll of this makes the difference between an ordinary chilli, a good chilli and an exceptional chilli such as the one we are offering you.\u003cbr\u003e\nJudge for yourself — taste it! But be warned: there is a risk of becoming addicted!\u003cbr\u003e\n\u003cbr\u003e\nDiscover below the testimonials gathered by Olivier Derenne during his visit to Espelette:\u003cbr\u003e\n\u003cbr\u003e\n\u003ciframe frameborder=\"0\" height=\"480\" sandbox=\"allow-scripts allow-same-origin allow-presentation\" src=\"https:\/\/www.youtube.com\/embed\/pvSSujlcOJA\" title=\"YouTube video player\" width=\"853\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"LE COMPTOIR DES POIVRES","offers":[{"title":"40 g (1.41 oz) Jar","offer_id":54132973109581,"sku":"CDPFEL03S","price":8.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/6438\/8941\/files\/3243-large_default.jpg?v=1781865459","url":"https:\/\/www.nishikidori.com\/en\/products\/espelette-chilli-powder-pdo-organic","provider":"Nishikidori","version":"1.0","type":"link"}